The global player tracking system market size is expected to reach USD 10.70 billion by 2025, registering a CAGR of 25.4% from 2019 to 2025, according to a new report by Grand View Research, Inc. The continued emphasis of the coaching staff of prominent teams on tracking and enhancing the performance of players is expected to drive the growth of the market. Efforts aimed at preventing injuries to players are also necessitating the use of an appropriate player tracking system, thereby contributing to the growth of the market.
GPS-based tracking systems are expected to witness a high rate of adoption over the forecast period. The ease of installation, affordability, and availability are increasingly encouraging various sports teams to utilize GPS-based tracking systems for practice sessions as well as during tournaments. Many colleges and universities have started using GPS trackers for their football and rugby teams owing to similar reasons. For instance, Baylor University from Texas, University of Oregon, University of North Carolina, and Vanderbilt University from Nashville are some of the educational institutes in the U.S. that are using GPS trackers to monitor the performance of their players.
Asia Pacific is emerging as one of the promising regional markets for player tracking system companies. Several sports leagues in the region are increasingly adopting different kinds of tracking systems for players. For instance, the Board of Control for Cricket in India (BCCI) had signed a deal with STATSport Group, asports tech company based in the U.K., to implement a GPS-based player tracking system for the Indian cricket team ahead of the ICC Cricket World Cup 2019 to measure physical metrics of individual players.
However, the market is getting highly competitive as new entrants are foraying into the market with innovative and customized products. For instance, Gpexe System and Catapult Sports have launched wireless charging GPS trackers for players. These devices can be paired with smartphones to track the players in real time using dedicated apps. Moreover, market players are also forming strategic alliances with sports teams to gain a competitive advantage in the market. For instance, in March 2019, Sonda Sports announced a collaboration with Lions Rugby Co., a South African rugby team, to provide GPS tracking system. Similarly, in April 2019, Kinexon partnered with Brose Bamberg, a German basketball team from Bamberg, North Bavaria, to provide a sports tracking system.
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Grand View Research has segmented the global player tracking system market on the basis of offering, technology, end use, and region:
Player Tracking System Offering Outlook (Revenue, USD Million, 2015 – 2025)
Player Tracking System Technology Outlook (Revenue, USD Million, 2015 – 2025)
Player Tracking System End Use Outlook (Revenue, USD Million, 2015 – 2025)
Player Tracking System Regional Outlook (Revenue, USD Million, 2015 – 2025)
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Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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