In a hair care industry that often overlooks the diverse needs of various hair types, one woman’s determination has led to a transformative journey. Ruta Goitom, a visionary Eritrean entrepreneur, faced her own struggles with hair management, ultimately sparking a revolution that celebrates her heritage and empowers others with hair care solutions tailored to their unique needs. Today, her brainchild, “Agor”, is making waves across the United Kingdom, Canada, USA, Europe and Africa, turning heads and changing lives.

 

With a personal story that resonates with many, Ruta embarked on a mission to provide authentic solutions for individuals like herself, who grapple with managing their hair. “I experienced first-hand the challenges that individuals with Afro-textured hair face when seeking effective hair care products,” Ruta shared. “I wanted to create products that not only catered to our unique hair needs but also reflected the beauty and heritage of Eritrea.”

Drawing inspiration from the rich traditions of her homeland, Ruta meticulously crafted a range of hair and skin care products using ingredients sourced directly from Eritrea, Ethiopia and Ghana. These ingredients, deeply rooted in centuries-old practices, carry the essence of generations past while meeting the demands of modern hair care.

Agor’s line-up of products includes nourishing hair oils, revitalizing shampoos, moisturizing conditioners, and rejuvinating skin care products, each formulated to address specific concerns faced by individuals with Afro-textured hair. From moisture retention to scalp health, Agor products embrace the diversity of hair types within the Afro community.

Explore the Magic at AGOR Hair & Body!

The impact of Ruta’s venture has been profound, with Agor products now gracing the shelves of renowned Afro hair care shops across the UK, including the prestigious Paks chain and several smaller yet equally influential Habesha boutiques. “Seeing my products embraced by the community is a testament to the power of representation and authentic solutions,” Ruta beamed. “I am grateful for the support and eager to continue providing high-quality, culturally rooted hair and skin care.”

Agor’s journey from a personal struggle to a game-changing enterprise has garnered attention not only for its products but also for the message it carries. With every bottle of Agor product, a piece of Eritrea’s history and traditions is shared, fostering a sense of pride and unity within the Afro community.

–  Dive into Beauty on Instagram: Follow AGOR Beauty
–  Discover the Beauty on TikTok: Follow @agorruta

For media inquiries, product samples, or further information, please contact:

Media Contact
Company Name: Agor
Contact Person: Ruta Goitom, Founder
Email: Send Email
Phone: +44 7876703277
Country: United Kingdom
Website: http://www.agorbody.com/